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 The Impact of Digital Marketing On Local Businesses - UGC0625017

The article "The impact of digital marketing on local business" written by "Yendra yendra , Zakaria Zakaria  and Ismail nay' explain how digital marketing helps small and local businesses grow. It was published in advances in community services research. The authors talk about how local businesses can use tools like social media , email and search engines reach customers, increase sales, and build their brand. 

In today’s world, most people use the internet every day. Because of this, businesses cannot depend only on traditional methods like posters, flyers, or word-of-mouth. They must use digital platforms to communicate with customers. The study uses information from many previous articles and research papers. This method is called a literature review, where the writer studies other writers’ work to find common ideas and results. 

One of the main points in the article is that digital marketing helps improve customer engagement. Social media platforms like Facebook, Intagram, and Tik Tok allow businesses to talk directly to their customers. For example, businesses can reply to comments, answer questions, and share updates quickly and easily. This makes customers feel valued and connected to the business. When customers feel valued, they are more likely to return and recommend the business to others.

 Email marketing is another important tool. with email, businesses can send messages to customers about new products, special offers, or upcoming events. Emails can be personalized, which means messages can be make to suit each customer needs. This helps build a strong relationship with the customer. 

The article also explains that digital marketing increases sales. Using online advertisements, businesses can reach the people who are most likely to buy their products. For example, when someone searches on Google for “cake shop near me,” a local bakery with good online marketing will appear in the search results. This helps attract new customers. These methods are cheaper and more effective than traditional advertising like TV or newspapers, which small businesses often cannot afford. 

Another benefit of  digital marketing is brand building. Local businesses can create and share content that shows what their business stands for. This can include photos of products, videos, customer stories, or even behind-the-scenes moments. When customers see consistent and meaningful content, they start recognizing and trusting the brand. Over time, this builds a positive reputation.

 However, the article also points out some challenges. Many local businesses do not have enough knowledge about digital marketing. Some business owners may not know how to run advertisements, how to design good posts, or how to understand online analytics. Also, digital marketing trends change very fast. What is popular today may not be popular next month. This means businesses must keep learning to stay updated, which can be difficult and time-consuming. 

I learned that digital marketing is not just about posting pictures online. It is about connecting with customers, building trust, and creating a strong and consistent brand image. I agree that digital marketing is very important today. The article convinced me that even small businesses can grow successfully if they learn how to use digital tools properly.

Strengths of the article:

1. It explains ideas clearly.

2. It gives useful suggestions for businesses.

Weaknesses of the article:

1. It does not include stories or interviews from real businesses.

Conclusion

In conclusion, the article explains that digital marketing can greatly help local businesses by increasing customer engagement, improving sales, and building strong brand identity. However, businesses must be willing to learn and adapt. In the future, research could include real examples of small businesses to show how digital marketing works in real life. 

Reference

Title-The Impact of Digital Marketing On Local Businesses

yendra yendra , Zakaria Zakaria  and Ismail nay